About Us…..

It all started with a simple dream, a small boutique guitar store in the Sierra Nevada Foothills….NCGS Was founded in May of 2014 by myself, Michael Brandon and my wife, Isabelle Hannich.

NCGS Opened it’s doors in Auburn Ca in August of 2014 with a commitment to personalized, professional service, and unparalleled inventory. This, along with our legendary low prices, had helped make us the first call of musicians locally, and all over the USA.

We carry a wide range of instruments, accessories, and parts from many major and boutique manufacturers, and most instruments over $299 Ship for free anywhere in the lower 48. A nominal charge for Alaska, and Hawaii. We only ship to the USA at this time.

Our staff are players as well, with an extensive hands on knowledge of products and services, we will insure that you are 100% happy with your purchase.

Many of our guitars are “one off” examples made for our store. Looking for that special piece? Give us a shout….We can make it come to life.

Our capable staff is standing by to assist you with any questions you may have. Please let us know how we may help you! Your next instrument s waiting….


Every instrument we receive is inspected for defects, or any issues affecting function or playability when they arrive. If they aren’t up to our standards, they never make it to the sales floor. We inspect them again and double check the setup before they are shipped to the customer. We recommend having your new guitar setup to your liking after it reaches your location, as differences in temperature and humidity can vary greatly, and will cause changes to the setup of the guitar.